For me, design is like a jigsaw puzzle. Every job, no matter how large or small, is unique and requires a different approach. I like to meet the client, gleaninformation and gather the pieces together. I think carefully about what the client wants and how I can find a solution that is right for them. I refine my thinking process until I get the pieces in the correct order. I do not apply superficial graphic styles and ask the client to choose one. I try to put the puzzle together with no forced pieces.
Good design is clean, uncluttered, sophisticated and functional. If I can make something complicated look simple, I’m happy.
I live and work in West London.